Vanilla
Traybake
A light and fluffy vanilla flavour sponge cake, decorated with a smooth frosting finish.
Why Fussie
Ingredients transparency
We keep ingredients clear and considered so you can quickly understand what's in your food and feel good about choosing it. We also happen to be plant based!
Sustainability
We think about what we use and why, aiming for packaging that feels responsible and fit for purpose, not excessive.
Quality
No compromise! Craveable flavours that elevate your everyday. If it's not delicious, it's not Fussie.
What's in it
Every ingredient and packaging material we use has been checked and risk assessed by an expert team, sourced from assured suppliers, with allergen management and cross contamination risks checked and sustainably sourced materials used where possible. All our colours and flavours are derived from natural ingredients. When developing the Fussie range we challenged ourselves to take out as many 'nasties' as possible, so here's what we did use, and why.
Sugar
Milled in the UKProduced from sugar beet.
One of the most important ingredients needed in cake. It helps with texture, colour, moisture, aeration and of course taste!
British wheat flour
Milled in the UKSoft plain flour milled in the UK. Fortified with calcium carbonate, iron, niacin, folic acid and thiamin, as per UK food regulations.
It's the crumb! We use this high protein flour because it helps give structure to the cake in the absence of egg.
Water
SimpleJust plain water, sourced locally.
Provides moisture and helps dissolve the other ingredients in the mix!
Rapeseed oil
Plant basedA natural, vegetable based oil.
A liquid fat that adds moisture, tenderness and richness. It replaces butter in a vegan recipe!
RSPO palm oil
Certified segregatedA solid plant fat, certified sustainable and kept separate from uncertified oil.
It helps give the cake structure and a soft texture. It also helps with maintaining quality over shelf life.
Glucose syrup
Simple sugarA simple glucose liquid sugar.
Glucose syrup holds on to the moisture in the cake to keep it soft throughout the shelf life and prevents the cake becoming stale!
Vegetable glycerine
HumectantA clear liquid derived from plant based oils.
This clever ingredient finds available water in the cake and holds onto it, keeping the cake softer for longer.
Wheat protein
From the grainA native wheat protein derived from wheat flour.
It adds elasticity to the cake so you don't need eggs.
Vanilla flavour
NaturalA natural flavouring derived from a natural vanilla source.
It enhances the intended flavour.
Salt
A pinchA naturally occurring salt.
We don't actually add it into the cake! The salt is a part of the other ingredients in the cake and helps with the shelf life.
Raising agents
Bicarb & baking powderA leavening system that aerates the cake.
Just like you'd have at home, we use baking powder and bicarb to make the cake rise, becoming light and airy.
Emulsifiers
Derived from plant based sourcesCellulose gum and mono- and diglycerides of fatty acids.
These ingredients combine the fat and the water to give the cake its texture and allow the cake the shelf life needed to sit on supermarket shelves.
Citric acid
Fruit derivedA natural fruit derived acid.
Citric acid adjusts the acidity of the batter so the raising agents can do their job. It also enhances the flavour.
The badges, explained
Three things worth knowing about what's on the box. Tap any of them for the detail.
Allergen information
This cake contains gluten and carries a 'may contain soya' warning. No nuts or milk are handled on site at all.
Our bakery is completely nut free and milk free, and we validate our processes and procedures to make sure of it. If you'd like any further information, please just ask.
Full declaration on packRSPO certified palm oil
The palm oil in the cake is certified by the Roundtable on Sustainable Palm Oil under a segregated supply chain, physically kept apart from uncertified oil from mill to mixer.
If you would like further information, please check out the RSPO website linked below.
rspo.orgVegan
When we say vegan, we mean it. There are no animal derivatives or traces of animal derivatives in our cakes. We also make sure that every element of packaging is vegan: the glue, the ink, the lot. We take claims very seriously and you can be assured we have covered all bases.
The box afterwards
Recycling it is simple: the film lid goes in with the carton, and the foil tray is fully recyclable.
Carton
Widely recycledFSC card, printed with plant based inks, so it goes straight in the paper bin.
Film lid
Recycle with the cartonThe plastic is less than 10% of the total weight of the box, so there's no need to separate. It can be recycled along with the carton.
Base tray
RecyclableAluminium foil, fully recyclable.
Recycling rules vary by area, so check with your local council if you're not sure.
Who bakes it
Fussie is a small team in Blackwood, and we bake every cake ourselves in our own bakery in South Wales. We've been baking since 2010, on our own lines, with the team you see here.
- Baked in
- Wales, UK
- Questions
- info@befussie.com